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Onelink by First Alert® Safety App Delivers Powerful, Practical Personal Protection
Safety App Equips Apple Watch, iPhone with 24/7 Emergency Notification Service

(Aurora, Ill.)  Jan. 4, 2016 – Walking alone late at night? Jogging early in the morning? Unfamiliar with new surroundings? The new Onelink by First Alert Safety App is an ideal companion that goes where you go and provides you and your loved ones with the peace of mind that emergency assistance is only a Siri voice command away.

The intuitive app, which acts as a “safety concierge,” connects users to emergency contacts when an urgent need arises and provides valuable information so that help can be dispatched.

In case of emergency, a user can activate a virtual panic alarm through the Onelink Safety app via a Siri command or a tap on a connected Apple Watch or iPhone. The app automatically delivers the user’s profile to up to five pre-set recipients, along with specifics regarding his or her location – including a full address and visual – through live GPS tracking. The app also triggers an audible alarm on the user’s iPhone and causes it to flash for added visibility.

Thanks to Bluetooth™ connectivity, push notifications and GPS tracking, friends and family members can respond to an initial alert by calling or texting with a number of prompted pre-set responses, ranging from “Are you okay?” and “Are you hurt?” to “On my way” and “I’m calling 911.” The original sender then has the option to choose from a number of pre-set indicators, including “In danger, call 911” and “I need help,” or “I’m not hurt” to keep his or her personal contact(s) informed.

In addition to these emergency responses, the app also allows users to send check-in notifications to multiple contacts, using prompted pre-set responses like “I’m here.”

“With Onelink, you are always connected and protected,” said Tom Russo, president of First Alert. “Having this app can give people easier access to help and the ability to check in with multiple loved ones or notify them in case of an emergency.”

Ideal for people with active lifestyles, as well as those who live alone or travel frequently, the Onelink Safety App is designed to provide an enhanced sense of security by connecting users to help quickly and efficiently. Users can choose between a self-monitoring plan or, in the near future, a professional monitoring service that provides easy access to round-the-clock Onelink representatives who can assist if support is needed.

Set-up is seamless and includes uploading a personal profile with name, date of birth and physical descriptors (e.g., height, weight, eye/hair color, etc.). Through the app, the user also identifies up to five emergency contacts to be reached directly via a phone call, text or recorded audio message when a panic alarm is initiated. 

“First Alert is committed to safety, including personal safety outside the home, so an introduction into the personal safety space is a natural extension for the brand,” said Russo. “Like all of our products, the Onelink Safety App is designed to help people protect what matters most – even when they are away from home.”

The Onelink Safety App works exclusively with iOS devices and will be available through the Apple App Store. The Onelink by First Alert brand also includes a portfolio of Apple HomeKit-enabled connected home products: the Onelink by First Alert Wi-Fi Smoke + Carbon Monoxide Alarm, Wi-Fi Environment Monitor and Wi-Fi Safe.

For more information about the Onelink Safety App and the Onelink by First Alert portfolio of products, visit

*First Alert Brand Trust Survey, June 2015 – Results are based on the responses of 1,003 adults, ages 18 and older, living in the United States who completed a telephone survey, June 11-14, 2015. Results are accurate to +/- 3 percentage points with a 95 percent confidence level and can be generalized to the entire adult population in the United States within those statistical parameters. For more information or a copy of the complete survey and results, contact Tim Young at LCWA: 312/565-4628 or

About BRK Brands, Inc.

BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Jarden Corporation NYSE:JAH, a leading provider of niche consumer products used in and around the home. For 50 years, BRK Brands, Inc. has been the manufacturer of First Alert®-branded home-safety products, the most trusted and recognized safety brand in America. BRK® Brands designs and develops innovative safety solutions including Tundra Fire Extinguishing Spray, ONELINK® wireless alarms and a comprehensive line of smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders to protect what matters most.  Such products are also marketed under the BRK Electronics® brand, The Professional Standard for the builder and contractor audiences.  BRK Brands, Inc. products are found in more than 30 countries worldwide.  For more information, visit, or

About Jarden Corporation

Jarden Corporation is a diversified, global consumer products company with a portfolio of over 120 trusted, authentic brands. Jarden’s record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew-Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Waddington, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, Jostens®, K2®, Marker®, Marmot®, Mitchell®, Neff®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 35,000 employees worldwide. For further information about Jarden, please visit

©2016 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.
First Alert® is a registered trademark of The First Alert Trust, Aurora, IL 60504.
BRK Electronics® is a registered trademark of BRK Brands, Inc., Aurora, IL 60504.
NYSE is a registered service mark of NYSE Group, Inc.

Gigi Lubin and Christie Hester
P: 312-543-8497 or 708-268-9222 or

Tim Young
L.C. Williams & Associates
P: 312-565-4628